Frequently
Asked Questions
Where do you get your information?
Who buys your reports?
What if the information I need isn't in your report?
How can I be sure I'm not buying out-of-date research?
Can I talk to your analysts?
Can your service be customized to meet my exact
requirements?
Can I use your reports for my own internal and external
presentations and reports?
Can I give copies to my banking partners or
consultants?
How does the site licence work?
What does Dodona mean?
Where do you get your information?
The first step is desk research: we obtain statistics
from governments, trade associations, film institutes, box office
reporting agencies and similar organisations, subscribe to the trade
press, search the internet and so on. Sometimes we conduct our own
surveys, for example each year we survey ticket prices in UK cinemas.
We also contact a large number of exhibitors each year to check
facts and gather details of their plans. We also collect a lot of
financial information, either from listed companies' annual reports
but more usually from company registries where these exist. Once
we have this material we cross-check it, build models and generally
validate it. We also speak with a wide variety of participants in
the market, both formally and informally, canvassing their views.
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Who buys your reports?
Anyone with a commercial interest in theatrical exhibition
from exhibitors themselves to film distributors, producers, suppliers
to the industry, whether of equipment or consumables, the financial
sector, real estate concerns, consulting firms, advertising agencies,
industry sponsors, government and trade bodies. These can range
from very large companies to very small ones. For example, our client
list includes a number of both the world's largest banks and independent
exhibitors, taking in every size of concern in between. back
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What if the information I need
isn't in your report?
Keeping our reports to a manageable length often means
leaving out everything except the tip of the iceberg of the data
we hold. Clients frequently call us seeking some piece of information.
We welcome such calls and are often able to supply an answer straightaway
or, if we don't have it, advise them where it might be available.
We can meet more extensive requests through our custom
research activity. back to top
How can I be sure I'm not buying
out-of-date research?
Most of our research is updated annually. If you buy
a research report and we publish a new edition within three months
you will automatically be sent a copy, at no extra charge. back
to top
Can I talk to your analysts?
Yes. We frequently talk to clients about issues that
come up in their projects, occasionally over the course of several
phone calls. It is part of our service. back to top
Can your service be customized
to meet my exact requirements?
Yes, we can create customized packages to your specification.
Call us. back to top
Can I use your reports for my
own internal and external presentations and reports?
Our research is copyright but your site licence provides
for unlimited use internally; externally the doctrine of 'fair use'
applies. This allow any use you are likely to want to make, for
example, preparing an IPO document. If you are unsure, call the
office. We invariably give permission for any use short of substantial
re-publication. back to top
Can I give copies to my
banking partners or consultants?
Not unless this is agreed beforehand. As a general
rule outside organsations should acquire their own copies of the
research from us. If you want to place a bulk order on behalf of,
for example, a loan syndicate, we can usually negotiate a discount.
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How does the site licence
work?
Our standard site licence which applies to all our
research products provides for unlimited use by employees at the
delivery address site. The licence allows the making of unlimited
digital or paper copies as long as these remain in the possession
of site employees, including on their laptops or home computers.
You can also buy a multi-site licence which allows the same use
at up to four designated sites. It costs twice as much as the cost
of the standard single site licence which is shown for each product
throughout the site. If neither of these packages work for you,
contact customer
service for a solution. back to top
What does Dodona mean?
Dodona in northern Greece is the site of the oldest
recorded oracle dating from around 3000 BC. Homer in the Iliad describes
the three priestesses as barefoot; they are said to have received
their divinations through the clinking of bronze vessels hung in
the branches of the trees, the cooing of doves, and the rustling
of the oak leaves. back to top
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